Where Marketing
Excellence Takes
Center Stage.
Kuala Lumpur
Presented by
38th
27 Aug 2024
Here's What Happened At The Event
Join us in Kuala Lumpur, Malaysia on Aug 27, 2024, for a spectacular marketing expo featuring the world's finest professionals who have shaped the industry.
2024, Kuala Lumpur
Aug 27
Welcome to Intrigue MAdVerse
Welcome to the forefront of innovation in the marketing landscape! The Intrigue MAdVerse Summit, Kuala Lumpur 2024, represents more than a mere event; it signifies a transformative revolution. Conceived by Salesgasm, a leader in global conferences, our mission is to redefine the contours of digital marketing and martech.
At Intrigue MAdVerse, we believe in more than just conferences – we're curators of experiences that transcend the ordinary. Our summit is where industry titans, forward-thinkers, and trailblazers converge to explore the limitless possibilities of MAdTech. Powered by Salesgasm's unwavering commitment to excellence, our events are a synergy of knowledge, networking, and inspiration.
Join us in Kuala Lumpur, Malaysia, where innovation takes center stage, and let's embark on a journey to unravel the mysteries of the marketing universe together. The future is now, and it's MAdVerse!
Connect with 200+ Business Owners, Senior Marketers and Advertisers.
200+ Attendees
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
One-on-One Power Meetings
These personalized conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Cocktail Reception
51%
Business Owners
25%
Marketing
Heads
23%
Senior Marketing
Managers
Sponsors & Partners
Featured Topics at the Event
Search Engine Optimization
Marketing Personalization
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event
Speakers
Agenda
Registration and Morning Networking
Registration and Morning Networking
Grab your badges, charge up your business cards, and prepare for a morning of networking antics. Our registration is as smooth as your favourite morning coffee, and networking opportunities are practically falling from the sky (or maybe just from the refreshment table).
8:30 AM - 9:25 AM
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Welcome & Introduction
Welcome & Introduction
We are ready to welcome you with a dose of excitement and a dash of humour. Get ready to dive into a day filled with insights, laughter, and maybe a surprise or two.
9:25 AM to 9:30 AM
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Speaker:
Phoebe Lay - Founder, Director at Thrive and Shine Co.
The Power’s In The Scroll: Unlocking The Full Potential of Social Media Marketing to Millennials
In a world where attention is the greatest currency, discover the blueprint to captivate millennials on social media. Join us for insights, strategies, and secrets that unlock their hearts and wallets. Elevate your marketing game and leave with actionable tactics to thrive and shine in the digital realm. So, fasten your seatbelts and brace yourselves for an exhilarating exploration into the psyche of the millennial consumer, as we unravel the mysteries of social media marketing and discover how to navigate this ever-changing landscape with finesse and flair.
9:30 AM to 9:50 AM
Keynote Session
Speaker:
Andrew McArthur-Edwards - Group CEO at Now Comms Asia
The Intersection of Tech and your Customers
A look at the world of B2B marketing from Brand to Leads, and how new technology can be leveraged cohesively across your customer communications, both online and face to face through events. From Generative AI as a creative tool, to nurturing leads across Social, Digital and live events. Tech is playing a huge role, but does originality and creativity still hold the key to your Brands success?
9:50 AM to 10:15 AM
Keynote Session
Speaker:
Indranil Halder - Senior SEO Manager at ThatWare
The Role of AI and Semantic Engineering in SEO World
How AI Can Be Utilized in Re-shaping the SEO Industry?
10:20 AM to 10:40 AM
Keynote Session
Speaker:
Kin Peng Chan - Co-Founder at Kasatria
Managing Data Privacy for Organisational Health
What is Privacy? Why is privacy important? Impact of Data Privacy Laws to your business? What can you do to manage your exposure to risk? How to leverage Data Privacy to deliver a strategic advantage?
10:45 AM to 11:05 AM
Keynote Session
Networking Break & Group Photo
Networking Break & Group Photo
Time to recharge! Mingle, connect, and who knows? You might spark the conversation that leads to your next big collaboration. Don't forget to join us for the group photo to capture this memorable moment together!
11:05 AM to 11:25 AM
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MAdVerse Unplugged
MAdVerse Unplugged:
Energising Conversations in an Intimate Setting
Join us in a vibrant space where dynamic discussions spark fresh ideas and creativity flows freely. This intimate setup fosters deep connections and thought-provoking conversations, making every exchange an opportunity to inspire and drive meaningful change. Get ready for an experience where dialogue meets innovation, creating moments that could transform the game.
11:30 AM Onwards
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Speakers:
Jonathan Tok - Chief of Staff/COO Malaysia at Now Comms Asia
Chanratanak Rong - Assistant Director / Group Head of Marketing Communications at Sunway Healthcare Group
Sharon Teh Fernandez - Head of Department at NEC Corporation of Malaysia Sdn Bhd
Phoebe Lay - Founder, Director at Thrive and Shine Co.
Moderator:
Jennifer Chang - Head of Marketing at MABECS Malaysia
Picture Perfect: Harnessing Visual Storytelling for Unbeatable Marketing Impact.
Discover how brands can leverage visual storytelling to captivate audiences and drive marketing success. This panel will explore techniques for creating impactful visual narratives using images, graphics, and design, and will highlight strategies to enhance engagement and emotional connection across platforms, boosting overall marketing effectiveness and brand loyalty.
11:30 AM - 12:10 PM
Panel Talk & Interactive Session
Speakers:
Alex Lim - VP of Marketing at Kasagi Labo
Meena Kanthaswamy -Director - Marketing & Alliances at Kollect Systems
Moderator:
Calvin Yeap - Marketing Director at BMEC.Asia
Harmonising Humanity and Tech: The Ultimate Marketing Mix
Navigates the fusion of technology and human values in modern marketing. It reveals strategies for creating impactful campaigns by blending innovation with authentic human connection, promising enhanced brand resonance and customer loyalty in the digital era.
12:15 PM -12:55 PM
Fireside Chat and Audience Q&A
Exhibitor Tour + Lunch & Networking
Exhibitor Tour + Lunch & Networking
It’s an opportunity to recharge your creative energies, engage in networking, conversations, and potentially cultivate your next groundbreaking idea while enjoying a plate of cuisine infused with creative inspiration.
12:55 PM - 1:55 PM
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Speakers:
Jia Jian Tan - Head of Marketing at Fullerton Markets
Vasuki Rao - Head of Marketing & Creative at Kenny Hills Hospitality Group
Chayenne Tan - General Manager of Product Development & Digital Marketing at Mass Rapid Transit Corporation
Moderator:
Caroline Wee - Vice President of Brand and Strategy at Loob Holding
Marketing Adventures in Malaysia: Fun and Exciting Strategies for Big Wins
This panel offers practical insights into effective marketing strategies tailored for Malaysia's diverse market. It explores innovative approaches blending tradition with modernity, ideal for marketers aiming to thrive in this dynamic business environment.
2:00 PM - 2:40 PM
Panel Discussion
Speaker:
Allysha Juin - Head Of Marketing at ACO TECH SDN BHD
Indranil Haldar - Senior SEO Manager at Thatware
Moderator:
Kin Peng Chan - Co-Founder at Kasatria
Next-Gen Marketing: Integrating Generative AI, Emerging Tech, and Smarter SEO Strategies
This topic will delve into how generative AI and other cutting-edge technologies are revolutionising SEO strategies, making them more adaptive, intelligent, and effective in our rapidly evolving digital world.
2:45 PM - 3:25 PM
Fireside Chat & Audience Q&A
Networking Tea Break
Networking Tea Break
Enjoy a refreshing tea break while mingling with industry peers, exchanging ideas, and building valuable connections!
3:25 PM – 3:45 PM
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Speakers:
Faith Tang - Head of APAC Marketing at Watson-Marlow Fluid Technology Solutions
Mahek Shah - Global Head of Media at AirAsia Media
Vikraman Raja - Head of Brand Management at MISC Berhad Official
Moderator:
Caroline Wee - Vice President of Brand and Strategy at Loob Holding
Balancing Creativity and Data: The Art and Science of Modern Branding
Dive deep into the synergy between imaginative flair and analytical precision in brand strategy. Discover how leading brands harmonise these elements to captivate audiences, forge enduring connections, and thrive in today's dynamic marketplace.
3:45 PM - 4:25 PM
Panel Talk & Audience Q&A
Speakers:
Alex Lim - VP of Marketing at Kasagi Labo
Afnan Zafar - Head of Marketing and expansion at FLUX
Moderator:
Kin Peng Chan - Co-Founder at Kasatria
Beyond One-Size-Fits-All: Crafting Tailored Customer Experiences
Unlock the power of personalised marketing to transform customer engagement and loyalty. This panel will delve into advanced techniques for customising customer journeys, leveraging data and AI to deliver bespoke experiences, and understanding consumer preferences. Discover strategies to create meaningful interactions that resonate on a personal level, driving satisfaction and long-term loyalty.
4:25 PM – 5:00 PM
Fireside Chat
Closing Remarks
Closing Remarks - Unwind, and Network
It's a wrap! Unwind, relax, and soak in the day's insights. It is not just an end but a beginning to new connections, ideas, and perhaps the next big marketing adventure. Stick around; the networking isn't over yet!
5:00 PM
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Get
Tickets
Elevate your skills, share insights, and be part of a thriving global community.
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Venue
Join us at the gorgeous Majestic International Convention Centre for the Intrigue MAdVerse Summit! This premier venue boasts cutting-edge facilities and a central location in Cheras, offering the perfect environment for dynamic discussions and high-level networking. Get ready for an extraordinary experience in a truly majestic setting!
Majestic International Convention Centre
Level 4, Tower 1, Jalan Pudu Ulu, Cheras, 56100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Cocktail Reception
Cocktail Reception (Invite Only)
Join us for a vibrant cocktail reception following the event! Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres. This is the perfect opportunity to network, relax, and celebrate the latest innovations in marketing in a lively, fun atmosphere. Don't miss out on the chance to unwind and connect!
5:15 PM - 6:15 PM
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