#INTMADVERSE
19 MAR
2025
41st
Where Marketing Excellence Takes the Spotlight
Presented by
19 March
2025, Melbourne
Join us in Melbourne, Australia on 19 March 2025, for a spectacular marketing expo featuring the world's finest professionals who have shaped the industry.
Welcome to Intrigue MAdVerse
Welcome to the forefront of innovation in the marketing landscape! The Intrigue MAdVerse Summit, Melbourne 2025, represents more than a mere event; it signifies a transformative revolution. Conceived by Salesgasm, a leader in global conferences, our mission is to redefine the contours of digital marketing and martech.
At Intrigue MAdVerse, we believe in more than just conferences – we're curators of experiences that transcend the ordinary. Our summit is where industry titans, forward-thinkers, and trailblazers converge to explore the limitless possibilities of MAdTech. Powered by Salesgasm's unwavering commitment to excellence, our events are a synergy of knowledge, networking, and inspiration.
Join us in Melbourne, Australia, where innovation takes center stage, and let's embark on a journey to unravel the mysteries of the marketing universe together. The future is now, and it's MAdVerse!
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
Engage with Top Decision
Makers
These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event
Speakers
Agenda
Registration & Energising Networking
Registration & Energising Networking
Start your day with a jolt of excitement! Grab your badge, load up on business cards, and dive into a networking frenzy. Our registration process is smoother than your morning espresso, and the connections you'll make are as energising as that first sip.
8:30 AM to 9:20 AM
Welcome & Introduction
Welcome & Introduction
Prepare for a warm welcome as we kick off the day with a spark of enthusiasm. Expect a mix of insightful previews, a few laughs, and maybe even a surprise or two as we set the stage for an unforgettable experience.
9:20 AM to 9:25 AM
Speaker:
Mark Carter - Director - Glow International
Speaker - Trainer - Author
Specialising in People and Behaviour
The Five Elements of Value
Buckle up for a keynote opening like no other. Internationally renowned speaker, TEDx speaker and author Mark Carter will take to the stage with a punchy, tailored keynote in his innovative, signature cinematic storytelling and high-impact delivery style. In this immersive experience, Mark will unveil the five critical triggers of sales and marketing success and then expand into an overview of the five essential elements of value. Insights drawn from his globally published book, Add Value (Wiley). Expect real-world strategies, transformative mindset shifts, and actionable takeaways that will elevate your value game. Don’t just attend—step into the Madverse and ignite your value edge.
9:25 AM to 9:50 AM
Keynote Session
Speaker: Santi Vela - AI and Digital Marketing Manager at School of Digital
The Global AI Race: Key Insights, Research Findings, and Australia’s Future
Artificial Intelligence is transforming industries at an unprecedented pace, and sales and marketing are no exception. As global AI leaders, including the U.S. and China, invest heavily in cutting-edge AI technologies—such as Trump’s proposed $500 billion Stargate initiative—businesses must adapt to stay ahead.
This is not just a business shift; it’s a matter of national interest. AI is now a key driver of economic growth, global competitiveness, and even national security. Countries leading in AI are shaping global markets, influencing consumer behavior, and controlling data-driven economies. Australia must decide its role in this AI revolution—will it be a producer of AI, developing cutting-edge technologies? A developer of AI, applying and refining existing AI models? Or merely a user of AI, dependent on foreign innovations?
9:55 AM to 10:15 AM
Keynote Session
Speaker: Rachel Engel - Growth Director at Jellyfish Australia
What AI thinks of your brand, and what you can do about it
Brands have a new audience to consider: the AI models that generate recommendations for over 1 billion people every month. From Google's Gemini to Meta's Llama, these models are becoming the ultimate influencers. Learn how brands are no longer just marketing to people, they're optimising for the models that will decide if their products get seen, compared, and bought.
10:20 AM to 10:40 AM
Keynote Session
Speaker: Sagar Sethi - Founder at Xugar
From Traffic to Triumph: A Holistic Approach to E-Commerce Growth
Discover how e-commerce and retail businesses can achieve sustainable growth through an integrated digital marketing approach. This keynote will explore the synergy between SEO, social media marketing, and video production to drive targeted traffic, boost engagement, and convert clicks into revenue. Learn how to create impactful video content for social and display ads, optimise your website for visibility, and leverage data-driven insights to refine campaigns for maximum ROI. Walk away with actionable strategies to stand out in a competitive landscape and scale your business effectively.
10:45 AM to 11:05 AM
Keynote Session
Networking Break
Networking Break
Take a moment to recharge and connect with fellow attendees before we dive into the next sessions.
11:05 AM to 11:20 AM
MAdVerse Unplugged
MAdVerse Unplugged: Engaging Conversations in an Intimate Setting - Interactive & Insightful Panel Discussions
Stay with us in this vibrant space as we transition into a series of interactive and insightful panel discussions. These sessions are crafted to ignite meaningful ideas and foster impactful dialogues. Join us for conversations that could shape the future of our industry.
11:20 AM Onwards
Speakers:
Joni Edson - General Manager Marketing at Mercy Health Australia
Sagar Sethi - Founder at Xugar
Garth Stone - Founder & Managing Director at We Make Online Videos (WeMOV)
Moderator:
Jacquie McIntosh - Head of Marketing at Brand Collective
The Rise of Short-Form Video: Capturing Attention in a 15-Second World
Explore how brands can effectively utilise short-form videos to engage audiences, drive conversions, and enhance brand visibility in today's fast-paced digital landscape.
11:20 AM to 12:00 PM
Panel Talk and Interactive Session
Speakers:
Abhishek Dudeja - CEO at Bizdesire
Anika Dobbie - Executive Director - Marketing & Communications at TMX Transform
Emilia Walijewska-Sztandor - Marketing Director at EURO TRUCK GROUP
Larissa Tan - Head of Marketing at ACE Training
Moderator:
Sachin Rajpal - Head of Marketing at GAMA Healthcare Australia & New Zealand
AI-Driven Creativity: Revolutionising Content in a Digital Age
Explore how AI is transforming creative processes, enabling marketers to craft compelling narratives and visuals.
12:05 PM to 12:45 PM
Panel Talk and Interactive Session
Exhibitor Tour + Lunch & Networking
Exhibitor Tour + Group Photo + Lunch & Networking - Recharge, Connect, and Innovate
Join us for an engaging Exhibitor Tour, where you’ll connect with passionate innovators and discover fresh marketing solutions. Snap a memorable group photo, then enjoy a cosy lunch that fosters authentic conversations. Recharge your creativity and forge lasting connections in an inspiring atmosphere. Don’t miss this chance to collaborate and innovate together!
12:45 PM to 1:35 PM
Speakers:
Alastair Love - Marketing Director at MultiConnexions
Alex Selles - Head of Marketing at Sumo
Andrew Clarke -Chief Marketing Officer at Hunt & Hunt Lawyers
Richard Bray - Chief Sales and Marketing Officer at MoneyMe Limited
Moderator:
Consumer Trust in the Digital Age: Building Credibility and Loyalty
Discuss the importance of transparency and authenticity in building consumer trust, and explore strategies for fostering loyalty in a rapidly changing marketplace.
1:40 PM to 2:20 PM
Panel Talk + Audience Discussion
Speakers:
Paul Robertson - Head of Marketing at Fortiro
Tim Thorne - Head of Marketing at MotorOne Group
Moderator:
Roger Lee - Head of Performance Marketing at Brand Collective Group
Emerging Tech Trends: The Future of Marketing Automation
Examine the latest advancements in marketing automation technologies and how they’re reshaping campaign strategies and customer engagement.
2:25 PM to 3:05 PM
Fireside Chat
Networking Tea Break
Networking Tea Break
Kick back and recharge with a delightful tea break! Mingle with industry peers, share innovative ideas, and spark new connections in a lively and enjoyable atmosphere. Don’t miss this chance to brew up some exciting conversations!
3:05 PM to 3:25 PM
Speaker:
Nestor Valverde - Group CRM & Loyalty Manager at Spotlight Retail Group
Moderator:
Aaron Woolf - Founder/CEO at TRENDii
Balancing Data Privacy and Personalization: Strategies for Ethical and Effective Marketing
As consumers demand greater data protection while expecting highly personalized experiences, marketers face a critical challenge—how to strike the right balance. This panel explores strategies for navigating privacy regulations while delivering impactful, data-driven marketing that builds trust and drives engagement.
3:30 PM to 4:10 PM
Fireside Chat
Speakers:
Justin Jones - General Manager Sales & Marketing at AHS Hospitality
Madeline Cambel - Head of Marketing, Brand & Digital Growth
Sarah Donnison - Digital Performance Media Manager ANZ at Techtronic Industries - TTI
Tim Griffin - Senior Director, International Marketing and Business Development at Seyfarth Shaw LLP
Moderator:
Stefania Mosti - Global Marketing Director at Bevilles Jewellers
Social Media Storytelling: Building Authentic Connections with Your Audience
This panel will focus on the art of storytelling through social media, highlighting best practices for creating authentic content that resonates with audiences and drives engagement.
4:15 PM to 5:00 PM
Panel Talk + Audience Discussion
Unwind and Network
Unwind and Network - It's a Wrap!
As we conclude, take a moment to unwind and reflect on the day’s insights. This isn’t just an ending; it’s the beginning of new connections, innovative ideas, and possibly your next big marketing adventure. So stick around—our networking continues, and the best conversations are often the last ones!
5 PM
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Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Amora Hotel Riverwalk, Melbourne
649 Bridge Road, Richmond, VIC. 3121
We are thrilled to announce Amora Hotel Riverwalk Melbourne as the venue for the Intrigue MAdverse Summit in Melbourne! Nestled along the picturesque Yarra River, this boutique hotel offers an intimate and elegant setting perfect for fostering meaningful connections and creative collaborations. With its stylish spaces, exceptional hospitality, and serene atmosphere, Amora provides the ideal backdrop for immersive conversations and innovative ideas. Join us at this stunning venue to experience a summit like no other, where insights meet inspiration in a truly unique environment.